Digital marketing for Startups & Small Businesses in India

A realistic first-year plan for a small business has three layers with published prices. Layer one is the owned foundation: a business website at ₹60,000 one-time (live in 3 to 6 weeks) and Google Business Profile plus local SEO management at ₹15,000 per month if you serve a local market. Layer two is one paid channel: Meta or Google ads management at ₹25,000 per month plus an ad budget of ₹30,000 to ₹50,000. Layer three, added later, is WhatsApp automation at ₹15,000 per month or social media management at ₹30,000 per month.

Put together, a small business in its first three months spends roughly ₹40,000 per month (foundation only) to ₹1,00,000 per month (foundation plus one paid channel with a working ad budget). A funded startup that already has product-market fit and needs volume typically runs ₹1,00,000 to ₹2,50,000 per month including ad spend, and adds SEO at ₹40,000 per month because the compounding pays back over 6 to 12 months.

The number we ask founders to ignore is the agency retainer that bundles everything for a "customised" fee. Bundles hide which channel is working. Our prices are per service, so when your Google Ads cost per lead is ₹400 and your Instagram management is producing likes, you can see it, cut it and move the money.

Every channel has a minimum budget below which it produces noise rather than data. Meta and Google campaigns want at least ₹1,000 a day to leave the learning phase; LinkedIn wants ₹25,000 to ₹50,000 a month just for testing; SEO takes 4 to 9 months to show meaningful traffic. A ₹60,000 monthly budget split five ways clears none of those thresholds, and at the end of the quarter the founder concludes that "digital does not work for us", which is the wrong conclusion drawn from an honest experiment run badly.

Sequencing fixes this. Month one: website and Google Business Profile live, tracking installed, WhatsApp replies automated. Months two to four: one paid channel at a budget that clears the learning threshold, with weekly tests logged in a change history you can read. Month five onward: if cost per lead is stable, add the second channel or start SEO. Each step is a published price, so the plan is a spreadsheet, not a pitch.

Founders do not need another weekly meeting. They need a number, a decision and a written record. So every service comes with a written scope before payment, a weekly change log you can read in two minutes on WhatsApp, and a monthly report that leads with cost per lead or cost per sale and ends with one recommendation. Budget increases are always your call, with the data in front of you.

Everything is registered in your name from day one: the domain, the website hosting, the Google Business Profile, the ad accounts, the WhatsApp number. If you raise money and hire an in-house team, or if you outgrow us, you remove our access and nothing breaks. Terms are month-to-month after the first month, which is the only honest arrangement for a company whose plans change every quarter.

We are based in Bangalore and work remotely with startups across India and with founders in the US, UK and UAE who want an India-based team at a fraction of local agency rates. For consumer startups launching in a city, The Mediaverse's outdoor network adds auto branding and no-parking boards in the same localities the digital ads target, which is a launch tactic no pure digital agency can offer.