Digital marketing for Hotels, Resorts & Hospitality in India

A boutique hotel or homestay with one property should start at ₹30,000 per month: Google Business Profile and local SEO management at ₹15,000, and a WhatsApp concierge flow at ₹15,000 on the official API. That covers the two moments that decide most direct bookings, the map listing and the enquiry reply. If the website cannot take a booking or show current rates, a rebuild from ₹60,000 one-time comes first, because ads and SEO pointing at a brochure site only feed the OTAs.

A resort competing for weekend and holiday demand adds Google Ads at ₹25,000 per month management, covering brand search, Hotel campaigns and destination terms, with an ad budget of ₹40,000 to ₹1,00,000 depending on season. Meta campaigns for offers and weddings add another ₹25,000 management plus budget, or the two run together under performance marketing at ₹45,000 per month. Social media management with reels from your footage is ₹30,000 per month, and a monthly shoot moves that to ₹55,000.

Hotel groups and large resorts typically run ₹1,50,000 to ₹3,50,000 per month including ad spend, with reputation management from ₹20,000 per month across Google, TripAdvisor and MakeMyTrip reviews. The comparison that matters: a property paying ₹5,00,000 a month in OTA commission that moves 20 percent of those bookings direct saves ₹1,00,000 a month, which funds the whole programme.

You do not fight the OTAs; you use them as the discovery channel they are and win the guest at the moment they check you out. Almost every traveller who finds a hotel on an OTA then searches the hotel's name on Google. That search is where direct bookings are won or lost. If the OTA's ad sits above your site and your Google Business Profile has no booking link, you pay commission on a guest who was already yours. A brand-term Search campaign, a direct link on the profile and free booking links via Google Hotel listings fix this within weeks.

The second lever is the reason to book direct. Rate parity clauses limit price cuts, so the advantage has to be value: breakfast included, late checkout, a room upgrade when available, flexible cancellation, or a WhatsApp concierge who replies in a minute. State it on the website, in the profile and in the WhatsApp reply. The third lever is the guest database. Every direct enquiry and every checkout goes into your CRM or WhatsApp list with consent, so next season's offer reaches last year's guests for the cost of a message rather than a commission.

A hotel with 4.5 stars and 800 reviews can charge more and spend less on ads than a 3.9-star competitor with better rooms. Guests trust other guests. So the review programme is not a nice-to-have: a checkout WhatsApp message with a direct Google review link, a reply to every review within 48 hours in the property's voice, and a calm, specific response to complaints that shows future guests how problems are handled. Over a season this moves the rating, the map ranking and the conversion rate on every channel at once.

Video does the same job for desire. A 20-second reel of the drive in, the breakfast spread and the view from the room sells a weekend better than any ad copy, and the same footage cuts into YouTube Shorts, Meta ads and the website hero. We edit reels from your phone footage at the base tier, or schedule a half-day shoot on site for properties that want a monthly content day.

We run this remotely for properties across India, from Coorg and Goa to Rajasthan, and for hotels in the UAE and UK that want an India-based team. Our office is in Bangalore, and The Mediaverse's outdoor network is available for city hotels that want autos and boards around a conference venue or airport route alongside the digital campaign.