Digital marketing for Ecommerce & D2C Brands in India

An ecommerce marketing budget has three layers: the store, the ad budget you pay Meta or Google directly, and the management fees. At Mediaverse Digital a Shopify store built on a customised premium theme costs ₹1,50,000 one-time and a custom storefront starts at ₹3,00,000. Meta ads management is ₹25,000 per month for accounts spending up to ₹1 lakh, Google Ads management is the same, and running both together as one performance programme costs ₹45,000 per month. Every price is published before the first call.

A brand testing product-market fit typically needs ₹50,000 to ₹1,00,000 per month in ad spend so that enough purchases happen for the algorithm to learn. Add management and the realistic starting band is ₹75,000 to ₹1,25,000 per month all-in. A brand past product-market fit usually spends ₹1,50,000 to ₹3,00,000 on media with Meta and Google managed together at ₹45,000, adds SEO at ₹40,000 and WhatsApp retention at ₹15,000, and lands between ₹2,50,000 and ₹4,00,000 all-in. Above ₹3 lakh of media, the Performance Growth plan at ₹85,000 per month takes over.

Marketplace advertising sits on top of that for brands selling on Amazon or Flipkart: management from ₹30,000 per month for up to 25 ASINs, plus an ad budget that honestly needs to be around ₹75,000 per month before a catalogue can learn. Whatever the total, the ad budget is paid from your own accounts and the management fee is flat, so nobody on our side earns more by spending more of your money.

Creative is the targeting in 2026, so the monthly work starts with a fresh batch of ad concepts every 2 to 3 weeks: new hooks, product-in-use video cut from your footage, and static variants for catalogue and Advantage+ campaigns. Every week the account is reviewed against a break-even ROAS calculated from your contribution margin. Winners get budget, losers are cut, and every change is logged with a date and a reason you can read.

The second half of the job is the store itself. Product pages that load in under 2 seconds on a mid-range Android phone, size and delivery answers above the fold, reviews placed where hesitation happens, and a checkout that supports COD, UPI and a prepaid discount without extra steps. A CRO Sprint at ₹40,000 per month runs 2 experiments on one funnel. A 1 percent lift in conversion rate at the same ad spend is often worth more than a month of media optimisation.

Retention is where D2C margin lives. Abandoned-cart and post-purchase flows on WhatsApp, a welcome and win-back sequence on email, and a monthly broadcast calendar that does not spam. Meta charges about ₹0.86 per marketing message on the WhatsApp API from January 2026, so a 10,000-contact list costs roughly ₹9,000 to ₹11,000 per campaign to reach, against ad CPMs that only rise.

Every account is registered in your name: the Shopify store, Meta Business Manager, Google Ads, Merchant Center, the Amazon Ads console and the WhatsApp API number. We are added as a partner with the permissions we need. If you leave, you remove our access and everything keeps running, including the pixel data and audience history that a new account would take months to rebuild. Fees are flat monthly amounts tied to a spend band and agreed in writing.

Delivery is remote from Bangalore for brands across India and for D2C companies selling into the US, UK and UAE, with pricing quoted in INR or USD. The one thing a pure digital agency cannot offer: the parent company, The Mediaverse, runs auto branding, mobile vans and newspaper inserts across 50+ Indian cities, so a D2C launch in one city can run online and on the streets as a single campaign from ₹1,00,000 plus media.