Digital marketing for Restaurants, Cafes & Food Brands in India

A restaurant's marketing budget should start with the channels that produce direct orders and reservations. Google Business Profile and local SEO management at Mediaverse Digital costs ₹15,000 per month for one outlet and ₹30,000 for up to 3, and covers menu and photo updates, 8 posts a month, every review answered within 48 hours and a monthly map-pack rank report. Reels-led social media management is ₹30,000 per month for 12 posts and 4 reels edited from your footage, or ₹55,000 with a half-day shoot every month.

Paid reach comes next. Meta ads management is ₹25,000 per month plus an ad budget that for a single outlet typically sits at ₹15,000 to ₹40,000, aimed at a delivery or dine-in radius. WhatsApp broadcasts to past guests cost ₹15,000 per month in management plus Meta's per-message charge of about ₹0.86, so a 5,000-guest list is reached for roughly ₹4,500 to ₹5,500 per campaign. A single outlet running profile, social and WhatsApp spends ₹60,000 per month; add Meta ads and budget and the band is ₹1,00,000 to ₹1,50,000. A cafe on profile management alone spends ₹15,000.

Every price is published, the ad budget is paid from your own Meta account, and there is no long-term contract, which matters for a business with seasonal footfall. Delivery is remote from Bangalore for outlets across India, with shot lists, approvals and reports handled on WhatsApp, and food brands selling into the US, UK and UAE get the same plans priced in USD.

Aggregators are a discovery channel, not a customer base, and the goal is to move the second order off the app. That starts with capturing the guest: a QR code on the table and the delivery bag that opens WhatsApp, a small direct-order discount that still beats the commission, and a Google profile with the direct ordering link placed above the aggregator links. Every guest who shares a number becomes reachable for about ₹1 per message on the official WhatsApp API.

The second lever is being found without an app. Dish-level searches such as "best biryani near me" or "cafe with wifi" resolve to the map pack and to AI assistants, both of which draw on Google Business Profile data, reviews and photos. Keeping the menu, prices and photos current on the profile, answering every review and publishing weekly posts is unglamorous work that compounds, and it is why local SEO sits first in every restaurant plan.

The third is content that travels. Reels showing the dish being made, the room at 8pm and the people behind the counter get shared and saved in a way a menu photo never does. Four reels a month from your own phone footage is enough to stay in feeds; a monthly shoot day turns a good outlet into a place people plan a visit around. Seeding 5 to 10 local food creators from ₹40,000 per campaign plus creator fees adds reach the outlet cannot buy from ads alone.

Restaurants are one of the industries The Mediaverse already serves on the ground: no-parking boards outside the outlet, auto rickshaw branding on the routes people take home, and name boards for new openings, across 50+ Indian cities. Mediaverse Digital runs the online half under the same brief. A new outlet can put autos and boards in 2 to 4 surrounding localities, geo-targeted Meta ads on the same map, and a WhatsApp opening offer captured from the QR on both, from ₹1,00,000 plus media.

Accounts stay in the restaurant's name: the Google Business Profile, the Instagram page, the ad account and the WhatsApp number, so a change of agency never means starting from zero followers or zero reviews. Fees are flat and monthly, reports show calls, direction requests, reservations, direct orders and cost per order rather than reach, and the plan pauses for a renovation or the off-season without penalty.