Digital + Outdoor Integrated Campaigns in India

There are three parts to the price: the campaign retainer for planning, creative adaptation, execution management and measurement; the outdoor and digital media itself; and a flat media-management fee of 10 percent on the combined media. The retainer starts at ₹1,00,000 (about $2,000) for a Neighbourhood Launch across 2 to 4 localities in one city, ₹2,50,000 for a City Launch with a mobile van, autos, inserts, three digital channels and a landing page, and ₹6,00,000 for a Multi-City campaign across 3 or more cities. Media is billed at the published outdoor rates and paid to Meta and Google from your own ad accounts.

The outdoor rates are the ones published on The Mediaverse services pages: auto rickshaw branding ₹140 to ₹650 per auto depending on format and duration, mobile van branding ₹3,000 to ₹9,000 per day, newspaper insertion ₹1.15 to ₹2.20 per insert, no-parking board advertising ₹35 to ₹45 per board, and shop name boards ₹5,000 to ₹50,000 fabricated and installed. Because the outdoor half is our own network rather than a subcontracted vendor, there is no second agency margin between you and the street.

A worked Neighbourhood Launch: 300 branded autos at an average of ₹300 comes to ₹90,000, 1,000 no-parking boards at ₹40 comes to ₹40,000, and ₹60,000 of geo-targeted Meta and Google ads over 4 weeks brings combined media to ₹1,90,000. The 10 percent media-management fee is ₹19,000, and with the ₹1,00,000 retainer the campaign costs about ₹3,09,000 all-in before GST. Every line of that is on the scope document before you pay anything.

Most integrated campaigns in India are stitched together: a digital agency briefs an outdoor vendor it found last week, the creative arrives in two sizes, the van runs in a different fortnight from the ads, and two reports arrive that do not agree. The Mediaverse is the outdoor network itself, running auto branding, mobile vans, newspaper insertion, shop boards and no-parking boards for 500+ brands across 50+ Indian cities, and Mediaverse Digital is the online arm of the same company. The brief, the calendar and the report come from one team.

That changes what is possible. Digital audiences can be drawn around the exact pin codes the autos cover, the van route can pass the localities where the inserts landed that morning, and the WhatsApp number on the board is the one the Instagram ad opens. When the report says a locality produced 40 enquiries at a certain cost, it is one number from one measurement design, not two vendors each claiming the same lead.

The formats and the city list are on the outdoor side of this site: the services overview, the auto branding, mobile van branding and newspaper insertion pages, and the cities page. Planning runs remotely for clients across India and for US, UK and UAE brands launching in Indian cities, with on-ground execution by the outdoor teams and creative led from Bangalore.

Outdoor gets called unmeasurable because most campaigns are not designed to be measured. We build five signals in before launch. Unique QR codes per format and locality, so a scan from an auto hood in one neighbourhood is distinguishable from a scan off a board in another. UTM links and short URLs on inserts and boards. Coupon codes per locality, redeemed at the counter, on the site or over WhatsApp. WhatsApp enquiries tagged by the format that started them. And branded search demand, baselined for 4 weeks before launch in Search Console and Google Trends and tracked through the campaign.

The digital half adds a sixth signal: geo-targeted ads in outdoor localities run alongside matched control localities with no outdoor, so the lift in click-through, cost per lead and conversion rate where the autos and boards were present can be read against where they were not. It is not a laboratory, and the report says so. It is enough to tell you which localities and formats to repeat, drop or double in the next flight, which is the decision the campaign exists to inform.

A City Launch typically runs 6 to 8 weeks. Weeks 1 and 2 are planning and production: localities and routes agreed, creative adapted to every surface, boards and auto panels printed, inserts scheduled with the dailies, landing page and WhatsApp flow built, search baseline recorded. In week 3 the outdoor goes up and the digital goes live the same day, weighted to awareness for the first fortnight. Weeks 4 to 6 the van runs its route days, inserts drop on the planned mornings, and digital shifts toward conversion and retargeting of everyone who scanned, clicked or messaged.

The final fortnight is measurement and the second wave: the weekly dashboard shows which localities are producing enquiries at what cost, budget moves toward them, and the end-of-campaign report sets out the numbers by format with the plan for the next flight. Real estate launches, admission seasons, clinic openings, restaurant launches and retail openings are what this structure was built for, because the customer lives within a few kilometres of the door.