Amazon & Marketplace Advertising in India

Marketplace advertising has three costs: the ad budget you pay Amazon or Flipkart, the management fee you pay the agency, and for brands using Amazon DSP, a media fee on programmatic spend. The ad budget is charged to your seller account and never routed through ours. Mediaverse Digital's management fee starts at ₹30,000 per month for up to 25 ASINs and ₹2 lakh of monthly spend, ₹55,000 for up to 100 ASINs and ₹8 lakh of spend, and ₹1,00,000 or 8 percent of spend, whichever is higher, above that.

Those numbers sit inside the typical Indian range. Agency fees for Amazon PPC typically run ₹15,000 to ₹35,000 per month under ₹1 lakh of ad spend, ₹30,000 to ₹60,000 between ₹1 and ₹5 lakh, and ₹50,000 to ₹1,25,000 between ₹5 and ₹15 lakh, with percentage models of 8 to 15 percent above ₹10 lakh of spend. DSP carries a separate media fee of 7 to 10 percent of DSP spend, which we bill at cost and show as its own line on the invoice.

The honest minimum ad budget is around ₹75,000 per month for a catalogue to learn. Below that, a 25-ASIN account spreads bids too thin for search-term reports to produce enough data to harvest, and you pay a management fee to watch noise. A single hero ASIN can be tested on less, but a brand that wants organic rank to move needs enough paid orders to signal sales velocity to the ranking algorithm.

The marketplace consoles reward routine. Search-term reports refresh daily, competitors change prices overnight and a stock-out on Tuesday can waste a week of bids by Friday. Every week we pull the search-term report, graduate converting terms to exact-match campaigns, add negatives, adjust bids against the target ACoS set for each ASIN's margin, and check inventory cover so ads pause on anything under 3 weeks of stock. The change log is shared, with the date and reason for every edit.

Monthly, we look at the whole account rather than the campaigns. Which ASINs earned their spend, where organic rank moved on tracked keywords, whether TACoS fell as organic grew, and what the deals calendar needs next month. Budget increases are proposed with the numbers and decided by you. On Scale, the same review happens weekly with a senior strategist and an analyst on the call.

ACoS is ad spend divided by ad-attributed sales. It is easy to make it look good: cut spend to branded terms only and ACoS drops to single digits while the brand stops growing. TACoS is ad spend divided by total marketplace sales, so it captures the organic lift that good paid campaigns produce. A healthy account usually shows ACoS steady or rising slightly while TACoS falls, because organic orders grow faster than ad spend does.

Working from Bangalore, and remotely for sellers across India and for US, UK and UAE brands selling on Amazon India, the pattern we look for is the same: paid orders that push organic rank on the keywords that matter, then spend that shifts from defence to conquest. If TACoS climbs for three months without organic movement, the problem is usually the listing, the price or the reviews, and we will say so rather than raise bids.

Marketplace accounts hold history that cannot be exported: campaign performance, keyword learnings, Brand Registry, A+ content and the trust signals attached to your seller ID. We work inside your Seller Central and Advertising Console as a user with the permissions needed to run campaigns, and the same on Flipkart Ads. Nothing is created under our entity, and no spend passes through our accounts.

That is also why the plans run month-to-month after the first month. If you stop, you remove our access, the campaigns keep running and every report we sent stays with you. An agency that keeps your ad data has a reason to keep you; we would rather keep you with the numbers on the report, and with the option to leave written into the agreement from day one.