Digital marketing for Real Estate in India

A project launch has a one-time cost and a monthly cost. One-time: a project landing page at ₹25,000 for a campaign page or ₹50,000 for a conversion-engineered page with floor plans, pricing framing and WhatsApp capture, or a full project website from ₹60,000. Monthly: Meta lead-generation management at ₹25,000 for spend up to ₹1 lakh and ₹45,000 for spend up to ₹5 lakh, with Google Ads managed at the same rates for buyers already searching the locality.

Most projects run ₹50,000 to ₹2,00,000 per month in ad spend depending on city and ticket size, paid directly to Meta and Google from the developer's own accounts. Cost per qualified lead in Indian metros typically lands between ₹300 and ₹1,500, with premium and luxury projects higher because the audience is smaller. Add WhatsApp automation at ₹15,000 per month to answer enquiries in minutes and the all-in band is ₹1,00,000 to ₹3,50,000 per month for a single project.

For brokers and channel partners without a project of their own, the starting stack is smaller: local SEO and Google Business Profile at ₹15,000 per month so you appear for locality searches, plus a Meta Launch plan at ₹25,000 and ₹30,000 to ₹50,000 in ad spend. When a launch needs the streets too, the Neighbourhood Launch integrated campaign starts at ₹1,00,000 plus media and covers autos or no-parking boards around the site alongside geo-targeted ads.

Qualification happens inside the campaign, not after. The budget range and location go in the ad creative so window shoppers self-select out, the lead form asks two or three questions that a serious buyer answers without friction, and exclusion audiences remove job seekers, brokers and people who already enquired. The result is fewer leads than a cheap-lead campaign and a much higher ratio of site visits to form fills.

Speed to contact decides the rest. Every lead is pushed to WhatsApp and the CRM within a minute, with an automated first message that shares the brochure and asks for a visit slot, so your sales team calls warm. A retargeting layer then keeps the project visible to everyone who enquired but did not visit, and a WhatsApp drip shares construction updates, offers and possession milestones over the months a property decision takes.

We report cost per qualified lead and cost per site visit, not cost per form fill, and we read the CRM with you every fortnight so lead-quality feedback changes the targeting the same week. The ad accounts, page, pixel and lead forms sit in the developer's Business Manager, so when a project sells out the audiences stay with you for the next launch.

A property buyer in Bangalore or any other metro shortlists from what they see on the way to the site as much as from what they see on their phone. The Mediaverse runs auto rickshaw branding, mobile van campaigns, no-parking boards and newspaper inserts across 50+ Indian cities, and real estate is one of the industries the network already serves on the ground. Mediaverse Digital adds the online half under the same brief, calendar and report.

Measurement links the two: QR codes and offer codes on the outdoor creative, UTM links on the digital side, geo-targeted ads matched to the auto routes and site-area localities, and before-and-after search demand for the project name. Delivery is remote for developers across India and for NRI campaigns aimed at buyers in the US, UK and UAE, with calls scheduled to the buyer's time zone and pricing in INR or USD.