Meta Ads Management in India

Two costs make up a Meta ads program: the ad budget you pay Meta, and the management fee you pay the agency. The ad budget is yours to set and is billed by Meta to your own card or invoice; we never route it through our accounts. The management fee at Mediaverse Digital starts at ₹25,000 per month and is a flat fee, not a percentage of spend, because a percentage rewards the agency for spending more, not for spending well.

A realistic minimum ad budget for a business that wants lead flow, not just data, is ₹30,000 to ₹50,000 per month in a metro. Below roughly ₹1,000 a day, campaigns struggle to leave the learning phase and results swing wildly week to week. Ecommerce brands testing product-market fit typically start at ₹50,000 to ₹1,00,000 per month so that enough purchases happen for the algorithm to optimize on.

Cost per result varies more by industry and offer than by agency. In our audits and planning work, Indian lead-generation campaigns commonly land between ₹150 and ₹1,500 per lead depending on ticket size, and ecommerce return on ad spend targets are set from gross margin, not from an industry average that ignores yours.

The work that moves an ad account happens in the weekly cadence, not in the setup. Every week we review spend against targets, rotate in at least one new creative concept, cut ads whose cost per result has drifted past threshold, and shift budget toward the campaign and audience combinations that are winning. Every change is logged with a date and a reason.

Monthly, we step back: which hooks and formats won, what the next month's test plan is, whether the landing page or the offer is now the bottleneck, and whether scaling is justified by the data. Budget increases are always your decision, made with the numbers in front of you.

Many agencies run client campaigns inside the agency's Business Manager. It feels convenient until you leave and discover the pixel data, audiences, creative history and account trust score all belonged to someone else. Ad accounts that start from zero pay more for the same results for months.

At Mediaverse Digital, the ad account, Pixel, Conversions API and page are created or kept in your Business Manager. We work as a partner with the permissions we need and nothing more. If you stop working with us, you remove our access and everything keeps running. This is also why our contracts can be month-to-month: we have to earn the renewal, not hold your data hostage.