LinkedIn Ads & B2B Lead Generation in India

A B2B lead generation programme on LinkedIn has two costs: the ad budget paid to LinkedIn from your own Campaign Manager, and the management fee. Mediaverse Digital's fee starts at ₹30,000 per month for spend between ₹25,000 and ₹1.5 lakh, ₹60,000 for spend between ₹1.5 and ₹4 lakh, and ₹1,20,000 for spend above ₹4 lakh with full-funnel ABM. The fee is flat and published; it does not rise because the ad budget rose.

LinkedIn is the most expensive mainstream ad platform in India per click and often the cheapest per closed deal. Cost per click typically runs ₹150 to ₹650 depending on seniority and industry, cost per lead ₹850 to ₹2,500 with Lead Gen Forms, and cost per marketing qualified lead ₹1,500 to ₹4,000 once qualifying questions and sales grading are applied. A practical minimum ad budget is ₹25,000 to ₹50,000 per month for testing and ₹75,000 to ₹1,50,000 for serious lead flow.

For comparison, Indian B2B agency fees typically run ₹20,000 to ₹50,000 per month at freelance level and ₹50,000 to ₹1,50,000 at boutique agencies. Our tiers sit in that band, with the difference that the scope, creative count and reporting cadence are written on this page before the first call, so the comparison can be made on what you get rather than on the pitch.

B2B campaigns move on a slower clock than consumer ads. Audiences are small, frequency builds fast and a lead takes days to be graded by sales. So the operating rhythm is weekly for hygiene and fortnightly for decisions. Weekly, we check spend pacing, frequency by audience, form completion rate and whether every lead reached the CRM with the right source. Fortnightly, we read the lead grades from sales, pause the titles and companies that produced rejected leads, rotate creatives past 3 to 4 exposures per member, and move budget toward the segments producing accepted leads.

Monthly, the review moves up a level: cost per MQL and SQL by campaign, which offer converted which title, whether the gated asset is pulling its weight, and what the next quarter's asset and audience plan looks like. Every account change is logged with its reason, and the log is shared with you in full rather than summarised for you at month end.

A LinkedIn campaign that reports 120 leads at ₹1,200 each sounds like success until sales reports that 90 were students, vendors and job seekers. The number that matters is cost per accepted lead and, three to six months on, cost per opportunity. That requires the CRM connection to be set up on day one and sales to grade leads, which we help you design as a two-minute step in the CRM, not a new process for the sales team.

The same principle applies to the programmes we run for US, UK and UAE companies. An India-based team can run the campaign at 40 to 70 percent lower cost than a local agency, but only if it reports the numbers a revenue leader would recognise. Delivery is remote from Bangalore, with review calls set to your time zone and reporting built in your CRM's currency and pipeline stages.

LinkedIn is where you find the buying committee; it is not always where they decide. Prospects who engage with a document ad on Tuesday search for your category on Google on Thursday and read a comparison article on Friday. That is why the Scale tier adds Google Search retargeting to the same audiences and why we pair campaigns with content and email nurture rather than treating one platform as the whole funnel.

It is also why we support outbound. On Scale, the campaign audiences and engagement data feed a Sales Navigator playbook for your SDRs: who engaged, from which account, with which asset. A prospect who has seen three pieces of your content answers a connection request differently from one who has seen none. Ads warm the account; the sequence opens it, and the two are planned together.