Website Redesign Cost in India vs Building New (2026)

Most redesign quotes in India arrive without the one fact that decides the question: whether rebuilding what you have is cheaper than starting clean. At our published prices it is not, because the two cost the same. A custom site of up to 8 pages is ₹60,000, a 20-page site with a CMS is ₹1,50,000, and ecommerce or custom builds start at ₹3,00,000, whether the brief says redesign or new build. Those numbers are public on our pricing page, GST extra for Indian clients. So the money is settled before the conversation starts, and what is left is the interesting part: what a redesign has to carry across, and what it can quietly destroy.

What does a website redesign cost in India in 2026?

The same as a new build, tier for tier. Redesigns follow the identical process and pricing, which is stated on our website design and development page. The table below is the published rate card with 18% GST added, because the landed number is what actually leaves your account.

Two things follow from a rate card that does not distinguish the two. First, nobody at our end has a commercial reason to push you toward the bigger job, because the bigger job is not priced bigger. Second, if a quote you receive elsewhere prices a redesign well below a new build, ask what is being skipped. The usual answer is the migration work, and that is the part that costs you traffic rather than money.

What is actually different between a redesign and a new build?

One thing: inheritance. A new build on a fresh domain starts with no URLs, no rankings, no backlinks and no content debt, so nothing can be lost. A redesign inherits all four, and every one of them can be dropped by a careless launch. That is the entire risk profile, and it is why a redesign starts with an audit of the current site covering speed, SEO and conversion, before anyone opens a design tool.

Why do websites lose traffic after a redesign?

Because the old URLs stop existing and nobody told Google where they went. When a page moves without a permanent redirect, the ranking signals that page earned do not move with it; the URL simply 404s, and everything it ranked for goes with it. Google documents this explicitly for site moves with URL changes, and the fix is unglamorous: map every old URL to its closest new equivalent, serve 301s, and keep them in place. Our redesigns preserve existing rankings with proper redirects for exactly this reason, and traffic loss during a redesign almost always comes from skipping this step. It is also why a redesign should never be judged in its first fortnight, when crawling is still catching up.

When is a redesign the wrong thing to buy?

When the site is not the problem. A rebuild fixes presentation, speed, structure and conversion. It does not manufacture demand. If your pages convert the visitors they get and the shortage is visitors, ₹1,50,000 spent on a Growth Site solves a problem you do not have, while ₹40,000 per month on SEO and AI search work addresses the one you do. Diagnose first: check whether your conversion rate or your traffic is the weak number, and buy against that answer. We would rather say this in public than sell the wrong tier.

• Traffic is fine, enquiries are not: a redesign is probably right, and the audit will say why.
• Enquiries convert well but there are too few: buy traffic work, not a rebuild.
• The site is slow, unreadable on phones, or you cannot edit it: rebuild, and the speed target is 90+ on mobile PageSpeed.
• You cannot get into your own hosting or domain: fix ownership first, because a rebuild on borrowed accounts repeats the trap.
• The brand or business model has changed: that is a new build in everything but name.

What does the first year actually cost?

Add the build to the running cost. A Starter redesign at ₹70,800 landed plus the optional care plan at ₹9,440 a month comes to ₹1,84,080 across the first twelve months. A Growth redesign on the same care plan is ₹2,90,280. Both figures assume you take the care plan, which is optional and month to month; without it the first-year cost is the build price alone, and 30 days of post-launch fixes are included either way. Domains, hosting and every account are registered in your name from day one, so none of this is rent you cannot stop paying.

What should a redesign proposal contain before you sign?

A redesign proposal that cannot answer these seven points is not a proposal, it is an estimate. The same fixed-scope standard applies to any build, which is the argument made at length in our website design cost guide for India.

1. A fixed price and a fixed scope in writing, with change requests quoted separately before any work happens.
2. An audit of the current site: speed, SEO and conversion, delivered before design starts.
3. A redirect map covering every existing URL, agreed before launch.
4. Which existing pages are kept, merged, rewritten or removed, named individually.
5. The delivery window in weeks, and what starts the clock (usually your content inputs).
6. Analytics, conversion events and lead alerts configured and verified after launch, not promised.
7. Domain, hosting and all accounts registered in your name, with documentation at handover.

If you are weighing this against simply relying on a Google Business Profile, the trade-off is set out in our post on whether you need a website when you already have Google Maps. And if the goal of the rebuild is to be quotable by AI assistants as well as by Google, structure the new pages answer-first from the start, using the approach in our playbook on getting cited by ChatGPT and AI Overviews. Retrofitting that structure after launch is a second project.