What is newspaper insertion in Kolkata and why does Durga Puja season create India's most concentrated print advertising market?
Newspaper insertion in Kolkata places your flyer or leaflet inside the morning paper itself, riding the hawker's delivery into 4–6 lakh Kolkata households daily from ₹1.25 per insert (A5 size, minimum 50,000 units, GST extra). No Indian city rewards this format like Kolkata does: the morning newspaper here is a household ritual, and Anandabazar Patrika alone enters 6+ lakh homes every day, giving Bengali dailies a trust that digital ads cannot borrow. The Mediaverse calls the festive angle the "Bengali Puja Season Print Monopoly": with 30–40% of the city's annual retail revenue compressed into Durga Puja, Kali Puja, and Diwali, the paper a family reads over breakfast in September and October doubles as their shopping list, and an insert inside it reaches 1.5 crore+ residents' households at exactly the moment purchase decisions are being made.
Newspaper Insertion Cost in Kolkata (Quick Answer)
- • A5 Insert: ₹1.25 per insert (₹1.15 above 50,000). ideal for coupon offers, FMCG sampling, and event invites
- • A4 Insert: ₹1.70 per insert (₹1.50 above 50,000). ideal for jewellery campaigns, education, and healthcare promotions
- • A2 Insert (SNP): ₹2.20 per insert (₹2.00 above 50,000). newsprint poster, ideal for real estate and Durga Puja mass campaigns
Minimum: 50,000 units. Bulk rates above 50,000. GST 18% extra. Trilingual: Bengali, English, Hindi. Partnerships with Anandabazar Patrika, The Telegraph, Bartaman, Ei Samay. Puja season priority booking available. Per 2026 rate card.
Why does Durga Puja season make newspaper insertion in Kolkata especially effective?
Because the weeks before Puja are when the whole city is deciding what to buy, and the morning paper is where those decisions get made. From August onward, Kolkata families are pricing sarees, gold, electronics, and home decor for the festival, and their newspaper reading sharpens accordingly: offers get clipped, compared over breakfast, and carried to Gariahat on the weekend. Drop an insert into Anandabazar Patrika in that window and you are not interrupting a reader, you are answering a question the household is already asking. The catch is capacity. Puja-window insertion slots are finite and demand stacks up, so The Mediaverse takes priority bookings 3–4 weeks ahead to hold your dates through the city's biggest revenue stretch.
Which Kolkata areas can be targeted for newspaper insertion?
15+ zones for hyperlocal leaflet distribution in Kolkata. Bengali dailies for residential zones; English dailies (The Telegraph, TOI) for Salt Lake IT and Park Street commercial zones.
What response does newspaper insertion deliver in Kolkata?
The response patterns follow the city's buying habits. Jewellers see festive walk-ins when A4 inserts ride Anandabazar Patrika through the Puja and wedding weeks, because gold shopping in Kolkata still starts as a family discussion over the paper. Developers launching in New Town and Rajarhat use the big A2 poster format across Salt Lake editions, where the buyer pool actually reads. FMCG brands run A5 coupon inserts through South Kolkata paras and measure redemptions store by store. Underneath all of it sits the same engine: a household that treats the morning paper as trustworthy reading gives an insert genuine attention rather than a pavement toss, and during the festive stretch that attention arrives with money behind it.
How to start a newspaper insertion campaign in Kolkata (3 steps)
The Bengali Puja Print Monopoly: Why Newspaper Insertion in Kolkata Owns the Festive Revenue Window
Picture this: Mahalaya morning, 4 AM. Every Kolkata household is awake for the Chandipath broadcast. By 7 AM, Anandabazar Patrika arrives. Your A4 insert. a jewellery store Pujo collection. sits inside the newspaper. The family reads it over breakfast while planning their puja shopping. By afternoon, they visit your store. This is not advertising. this is a puja shopping guide delivered to 6 lakh breakfast tables.
The Bengali puja print monopoly works because Kolkata's festival economy is uniquely concentrated. 30–40% of annual retail revenue happens in 4–5 festival windows. Durga Puja alone drives approximately ₹40,000 crore in spending. Newspaper reading during puja season intensifies. families actively seek shopping information in their morning paper. An insert during puja week is not interrupting attention. it is serving shopping intent.
For businesses using auto branding in Kolkata for pandal-route visibility, newspaper insertion drives the pre-purchase research step. from morning paper to store visit. Combined with Bengali shop name boards in Kolkata, inserts complete the awareness-to-walk-in funnel.
Kolkata Morning Readership Numbers
Year-Round Bengali Print Loyalty
Unlike cities where print is declining, Kolkata's Bengali newspaper loyalty is generational. Families that have read Anandabazar Patrika for 30+ years pass the habit to their children. Newspaper insertion in Kolkata benefits from this deep trust. an insert in a Bengali daily carries the publication's credibility. Year-round campaigns (not just puja season) benefit from strong, consistent attention because the morning paper is a sacred household ritual in Kolkata.
Why Newspaper Insertion in Kolkata Dominates Festive & Year-Round Print Advertising
Puja Season Revenue Capture
Newspaper insertion in Kolkata during Durga Puja reaches households with active shopping intent. Jewellery, sarees, electronics, and home decor brands that insert during puja week reach families at peak buying intent. because every Kolkata family is planning purchases and the morning paper is their shopping guide.
Bengali Cultural Trust
Pamphlet distribution in Kolkata via Bengali newspapers carries generational trust. An insert in Anandabazar Patrika or Bartaman is perceived as quasi-editorial. not advertising. For healthcare, education, and jewellery. sectors where trust drives conversion. newspaper insertion in Kolkata is the most credible advertising channel in the city.
Salt Lake IT + Traditional Dual Reach
Leaflet distribution in Kolkata through newspaper insertion covers both Salt Lake-New Town IT professionals (via The Telegraph, TOI) AND traditional Bengali households (via Anandabazar Patrika, Bartaman). This dual-language capability makes newspaper insertion in Kolkata the only channel that reaches both Kolkatas in a single coordinated campaign.
How Does an Insert Actually Reach a Kolkata Breakfast Table?
The machinery behind newspaper insertion in Kolkata is the hawker network, and understanding it is what separates a targeted campaign from a scattered one. Before dawn, bundles from the presses reach neighbourhood distribution points across the city, where each hawker collects the copies for his own round. A round is small and stable: a few hundred households in a defined cluster of streets, served by the same hawker for years. Inserts are placed into the papers at these distribution points, round by round. That is why this format can be aimed with such unusual precision here: choosing rounds means choosing paras, so a campaign can cover the apartment blocks off Southern Avenue while skipping the commercial stretch two streets away, or take Salt Lake's residential blocks while leaving out the Sector V office belt where papers go unread until evening.
Language targeting follows the same para logic. Bengali dailies dominate the household rounds of North Kolkata, Behala, Tollygunge, and Howrah, so consumer offers in Bengali ride Anandabazar Patrika, Bartaman, or Sangbad Pratidin there. The Telegraph and Times of India rounds concentrate around Park Street, Alipore, Ballygunge, and the New Town towers, which is where English-first inserts for real estate, schools, and premium retail belong. Most citywide campaigns end up split across both, weighted by where the customer actually lives rather than by a single language assumption.
Then there is the calendar, which in Kolkata bends around the festivals. Mahalaya morning opens the Puja countdown and is among the most-read papers of the year; the weeks after it are prime insert territory for retail, jewellery, and F&B. Poila Boishakh in April gives retailers a second festive spike, and the January Book Fair season lifts education and publishing response. Two practical notes from years of running this: during the June-September monsoon we recommend heavier paper stock and lamination for inserts, because a flyer that arrives limp from humidity undercuts the brand it carries; and Sunday editions buy you longer reading time, since the paper stays on the table half the day. None of this changes the rate card. A5 still starts at ₹1.25 per insert. It changes what those inserts achieve.
Newspaper Insertion in Kolkata - A2, A4 & A5 Insert Advertising Across 15+ Zones
The Mediaverse: Kolkata's Trusted Newspaper Insertion Agency
Pan-City Distribution • Zone-Level Targeting • 7-10 Days Setup
Kolkata, India's cultural capital with a population exceeding 1.5 crore, has one of the most deeply rooted Bengali print cultures in the country. Anandabazar Patrika alone reaches over 6 lakh households daily, while The Telegraph commands the English-reading elite, making Kolkata's newspaper penetration among the highest nationally. The city's educated and culturally engaged readership means print inserts receive genuine attention rather than casual disposal. The Durga Puja advertising season transforms Kolkata into a print advertising powerhouse, with brands competing for visibility across Bengali and English dailies. From the Salt Lake IT hub and New Town growth corridor to Park Street's commercial district and Gariahat's retail heartland, The Mediaverse delivers targeted newspaper inserts across all 15 major Kolkata zones in Bengali, English, and Hindi.
As India's cultural capital with a deeply literate Bengali population, Kolkata's morning newspaper ritual is a defining part of household culture. Bengali dailies like Anandabazar Patrika and Bartaman enjoy a loyalty and readership depth unmatched in most Indian cities, giving newspaper inserts an attentive and receptive audience every single day. With 4-6 lakh households receiving major dailies every morning, newspaper insertion remains one of the most cost-effective ways to put your brand directly into the hands of Kolkata consumers. The Mediaverse manages the entire process from creative design to distribution tracking, covering Park Street, Ballygunge, Gariahat, Tollygunge, Behala, Jadavpur, and 9+ more Kolkata localities.
Why Kolkata Brands Trust The Mediaverse for Newspaper Insertion
Searching for the best newspaper insertion agency in Kolkata? The Mediaverse distributes inserts across Park Street, Ballygunge, Gariahat, Tollygunge, Behala, Jadavpur, and every major Kolkata zone. Our pan-Kolkata distribution and end-to-end execution make us a reliable partner for print media advertising. Kolkata has India's highest Bengali newspaper penetration rate with Anandabazar Patrika alone reaching over 6 lakh households daily, making it unmatched for print advertising
Newspaper Insert Formats Available in Kolkata
Choose the right insert size for your Kolkata campaign. All formats include professional design, high-quality printing, and distribution tracking.
A5 Insert
Printed on 90 GSM premium glossy art paper, the A5 insert is the most cost-effective format for hyperlocal campaigns in Kolkata. The glossy finish ensures sharp print quality for discount coupons, QR codes, event invitations, and offer leaflets.
- ✓ 148 x 210 mm (half of A4)
- ✓ Paper: 90 GSM Glossy Art Paper
- ✓ Front + Back Full Multicolour Print
- ✓ Mass-reach distribution
- ✓ Min. order: 50,000 units
- ✓ Bulk discount above 50k
A4 Insert
Printed on 90 GSM premium glossy art paper, the A4 insert delivers vibrant colour reproduction and a premium brand feel. The high-gloss finish on both front and back makes product images, pricing tables, and promotional offers pop off the page. Ideal for catalogues, menus, education prospectuses, and real estate brochures in Kolkata.
- ✓ 210 x 297 mm (standard page)
- ✓ Paper: 90 GSM Glossy Art Paper
- ✓ Front + Back Full Multicolour Print
- ✓ Detailed promotions & menus
- ✓ Min. order: 50,000 units
- ✓ Bulk discount above 50k
A2 Insert
The A2 insert uses SNP (Standard Newsprint Paper) at 45 GSM. the exact same newsprint paper used to print the newspaper itself. Unlike glossy inserts that look like obvious advertisements, the A2 SNP insert blends naturally with newspaper editorial pages. The middle fold design makes it open like a built-in newspaper supplement, commanding 3-5x more reader attention. The 45 GSM newsprint weight keeps costs low while maintaining the credibility of print media. Best for real estate launches, political campaigns, and high-impact brand campaigns in Kolkata.
- ✓ 420 x 594 mm (4x A5)
- ✓ Paper: SNP (Standard Newsprint Paper)
- ✓ Weight: 45 GSM
- ✓ Folding: Middle Fold
- ✓ Front + Back Full Multicolour Print
- ✓ Premium full-page visibility
- ✓ Min. order: 50,000 units
Newspaper Insertion Coverage Across Kolkata
We distribute inserts through 8+ newspapers in English, Bengali, Hindi across every major Kolkata zone. 1.5 crore+ residents, 4-6 lakh daily newspaper copies.
Service Areas in Kolkata
Central Kolkata
Park Street, Ballygunge, Gariahat
South Kolkata
Tollygunge, Behala, Jadavpur, Alipore, Kalighat
North Kolkata
Shyambazar, Dum Dum, Ultadanga
East Kolkata
Salt Lake, New Town, Rajarhat
Howrah
Howrah
Partner Newspapers in Kolkata
English Dailies
- The Telegraph Kolkata
- Times of India Kolkata
Regional & Vernacular Dailies
- Anandabazar Patrika (Bengali)
- Bartaman (Bengali)
- Sangbad Pratidin (Bengali)
- Aajkaal (Bengali)
- Pratidin Time (Bengali)
- Ei Samay (Bengali)
Languages Supported
How Newspaper Insertion Works in Kolkata
From your first call to proof-of-insertion reports, The Mediaverse handles everything. Here is our simple 5-step process.
Consultation & Planning
Share your campaign goals, target Kolkata zones, budget, and preferred insert format. We create a custom media plan within 24 hours.
Creative Design
Our design team crafts print-ready artwork optimised for A5, A4, or A2 formats. You approve after up to 3 free revisions.
Printing & QC
High-quality offset printing on 130-170 GSM art paper. Every batch is quality-checked before dispatch to Kolkata distribution points.
Newspaper Selection & Insertion
We select the best Kolkata newspapers for your target audience and coordinate insertion dates. Inserts reach 4-6 lakh households.
Tracking & Reporting
Receive proof-of-insertion photos, area-wise distribution data, QR/promo code response tracking, and a detailed post-campaign performance report.
Why Newspaper Insertion Beats Digital Advertising in Kolkata
While digital ads are essential, newspaper inserts deliver advantages that online channels simply cannot match, especially in a market like Kolkata.
| Parameter | Newspaper Insertion | Digital Ads |
|---|---|---|
| Open / View Rate | 70-80% | 2-5% |
| Trust Level | Very High (print credibility) | Medium (ad fatigue) |
| Ad Blockers | Not applicable | 40%+ users block ads |
| Tangibility | Physical, kept for days | Scrolled past in seconds |
| Hyperlocal Targeting | 15+ Kolkata zones | Pin-code level (limited) |
| Cost per 1,000 Impressions | ₹1,200 - ₹1,900 | ₹2,000 - ₹8,000 |
| Brand Recall | 75%+ after 24 hours | 30-40% after 24 hours |
| Audience Age Group | All age groups | Skews 18-35 |
| Setup Time | 7-10 days | 1-2 days |
| Best For | manufacturing, retail, education | E-commerce, SaaS, apps |
For the best results, combine newspaper insertion with digital campaigns. The Mediaverse can help you plan an integrated marketing strategy for Kolkata.
Industries That Benefit from Newspaper Insertion in Kolkata
From large brands to neighbourhood retailers, newspaper inserts help businesses reach local households across every sector in Kolkata.
Jewellery & Gold
Heritage jewellery brands in Ballygunge and Gariahat use A4 glossy inserts timed to Durga Puja and wedding season campaigns. Kolkata's strong gold-buying culture and brand-conscious Bengali consumers make festive-period inserts in Anandabazar Patrika a proven revenue driver for jewellers.
Real Estate
IT township and housing developers in New Town and Rajarhat use A2 poster inserts for project launches targeting the growing professional population. Kolkata's eastward urban expansion into Salt Lake and Rajarhat creates sustained demand for property advertising in English and Bengali dailies.
Education
Universities and coaching centres in Jadavpur and Salt Lake use A4 inserts for admission campaign drives. Kolkata's reputation as an education city with prestigious institutions like Jadavpur University and IIT Kharagpur nearby ensures high engagement with academic advertising.
Healthcare
Hospitals in Alipore and Park Street use A5 inserts for specialty clinic launches and health camp promotions. Kolkata's large elderly population and health-conscious middle class respond strongly to print-based healthcare communications in trusted Bengali dailies.
Retail & FMCG
Brands targeting Kolkata's consumer market use A5 coupon inserts for product sampling and store promotions. The city's price-sensitive yet brand-loyal shoppers make redeemable coupon inserts in neighbourhood-specific editions extraordinarily effective.
Cultural Events
Publishers, theatre groups, and cultural organisations use A5 inserts for event promotions and book launches. Kolkata's vibrant literary and performing arts scene means culturally inclined readers actively seek out and retain event-related print materials.
Example Newspaper Insertion Campaigns in Kolkata
Illustrative examples of how newspaper insertion campaigns can be structured across Kolkata by format, area, and budget.
Newspaper Insertion Pricing in Kolkata
Transparent pricing with no hidden charges. All prices include design, printing, newspaper insertion, and distribution tracking.
| Format | Base Price/Insert | 50,000 - 99,999 | 1,00,000+ |
|---|---|---|---|
| A5 Insert | ₹1.25 | ₹1.15 | ₹1.15 |
| A4 Insert | ₹1.70 | ₹1.50 | ₹1.50 |
| A2 Insert | ₹2.20 | ₹2.00 | ₹2.00 |
Up to 3 revisions included
Area-wise proof of insertion
GST extra at applicable rates
Why Choose The Mediaverse for Newspaper Insertion in Kolkata?
Established insertion arrangements with Anandabazar Patrika and The Telegraph, Kolkata's most-read dailies, giving your inserts access to the city's widest and most engaged readership.
Native Bengali creative design capability ensuring your messaging resonates authentically with Kolkata's Bengali-first audience and cultural sensibilities.
Deep coverage across Salt Lake IT hub, Park Street CBD, and all 15 major Kolkata zones, with granular targeting down to the para (neighbourhood) level.
Durga Puja and festive season campaign specialists with a proven Kolkata track record of driving footfall and sales during the city's peak advertising months.
GPS-tagged proof of delivery for every insertion across all Kolkata and Howrah zones, with same-day photographic documentation shared via WhatsApp and email.
Experience serving Kolkata businesses from heritage jewellery brands to IT companies, with deep local knowledge of what works in this market.
Thorough understanding of Kolkata's unique Bengali consumer culture and reading habits, allowing us to advise on the right newspaper, format, and timing for maximum impact.
Competitive pricing for institutional and seasonal campaigns above 50,000 units, with special rates for multi-edition Bengali daily placements.
Frequently Asked Questions About Newspaper Insertion in Kolkata
Which is the best newspaper advertisement agency in Kolkata?
The Mediaverse is a leading newspaper advertisement agency in Kolkata, offering newspaper insertion and print media advertising across Park Street, Ballygunge, Gariahat, Tollygunge, Behala, Jadavpur, and all major Kolkata zones. Our pan-Kolkata distribution network, 7-10 day setup, and end-to-end campaign management make us a strong partner for newspaper advertisement in Kolkata.
How much does newspaper insertion cost in Kolkata?
Newspaper insertion pricing in Kolkata: A5 inserts start at just ₹1.25 per insert, A4 inserts at ₹1.70 per insert, and A2 inserts at ₹2.20 per insert. Final pricing depends on order quantity, newspaper selection, and target areas. Bulk discounts are available for orders above 50,000 units (A5 ₹1.15, A4 ₹1.50, A2 ₹2.00). GST 18% extra. Contact The Mediaverse for a customised quote for your Kolkata campaign.
What kind of response can newspaper insertion drive in Kolkata?
Response from newspaper insertion in Kolkata varies by format, target areas, targeting, offer, and industry. A5 inserts work well for cost-effective mass-reach campaigns, A4 inserts suit detailed promotions and catalogues, and larger A2 inserts command more attention for premium campaigns. As India's cultural capital with a deeply literate Bengali population, Kolkata's morning newspaper ritual is a defining part of household culture. Bengali dailies like Anandabazar Patrika and Bartaman enjoy a loyalty and readership depth unmatched in most Indian cities, giving newspaper inserts an attentive and receptive audience every single day. makes Kolkata a strong market for print media advertising. We help you choose the right format and targeting to get the best response for your offer.
How fast can a newspaper insertion campaign go live in Kolkata?
The Mediaverse can launch your newspaper insertion campaign in Kolkata within 7-10 days from approval. This includes creative design (up to 3 revisions), high-quality printing, strategic newspaper selection, and distribution coordination. For large campaigns above 50,000 units, allow 10-12 days for optimal execution across multiple Kolkata zones.
Which newspapers do you work with in Kolkata?
We have partnerships with all major newspapers in Kolkata including The Telegraph Kolkata, Times of India Kolkata, Anandabazar Patrika, Bartaman, Sangbad Pratidin, Aajkaal, Pratidin Time, Ei Samay. Our team selects the best mix based on your target audience, budget, and geographic focus to ensure maximum reach and engagement.
Can I target specific areas in Kolkata for newspaper insertion?
Yes, The Mediaverse offers hyperlocal targeting across 15+ Kolkata zones including Park Street, Ballygunge, Gariahat, Tollygunge, Behala, Jadavpur, and more. We can focus your campaign on specific neighbourhoods, demographics, and readership segments through strategic newspaper selection and route-level distribution planning.
Do you provide design services for newspaper inserts in Kolkata?
Yes, The Mediaverse provides complimentary professional design services for all newspaper insertion campaigns in Kolkata. Our in-house creative team develops custom artwork optimised for each insert format (A5, A4, A2), ensuring your brand message is clear, impactful, and print-ready. You receive up to 3 design revisions at no additional cost.
What is the minimum order quantity for newspaper insertion in Kolkata?
The minimum order for newspaper insertion in Kolkata is 50,000 units for all formats (A5, A4, A2). This threshold ensures cost-effective distribution and meaningful reach. For orders above 50,000 units, The Mediaverse offers bulk discounts, priority placement, and extended geographic coverage across Kolkata.
How do I track the results of my newspaper insertion campaign in Kolkata?
The Mediaverse provides comprehensive campaign tracking for Kolkata newspaper insertions. You receive proof-of-insertion photographs, distribution reports with area-wise breakdowns, unique QR codes or promo codes for response tracking, and a post-campaign analytics report covering reach and response rates.
Is newspaper insertion effective compared to digital advertising in Kolkata?
Newspaper insertion in Kolkata complements digital advertising by reaching audiences that digital channels miss. With 4-6 lakh households receiving major dailies, print inserts achieve 70-80% open rates versus 2-5% for digital ads. Kolkata has India's highest Bengali newspaper penetration rate with Anandabazar Patrika alone reaching over 6 lakh households daily, making it unmatched for print advertising The tactile nature of print creates stronger brand recall and higher trust, especially for real estate, healthcare, education, and FMCG sectors.
Can I run a multilingual newspaper insertion campaign in Kolkata?
Absolutely. Kolkata is a multilingual market and The Mediaverse supports campaigns in English, Bengali, Hindi. We design and distribute inserts in multiple languages simultaneously, selecting the right newspapers for each language segment to maximise reach across Kolkata's diverse readership base.
What industries benefit most from newspaper insertion in Kolkata?
Key industries that benefit most from newspaper insertion in Kolkata include manufacturing, retail, education, healthcare, real estate, trade. As India's cultural capital with a deeply literate Bengali population, Kolkata's morning newspaper ritual is a defining part of household culture. Bengali dailies like Anandabazar Patrika and Bartaman enjoy a loyalty and readership depth unmatched in most Indian cities, giving newspaper inserts an attentive and receptive audience every single day. creates strong demand for print advertising across these sectors, where inserts help businesses reach local households directly with offers, catalogues, and announcements.
What is the difference between A2, A4, and A5 newspaper inserts?
The A2 insert is the largest format (420 x 594 mm), printed on 45 GSM SNP (Standard Newsprint Paper). the same paper as the newspaper. and delivered with a middle fold so it blends naturally with editorial pages. The A4 insert is standard business size (210 x 297 mm) printed on premium 90 GSM glossy art paper with front and back multicolour printing, ideal for catalogues and brochures. The A5 insert is compact (148 x 210 mm), also printed on 90 GSM glossy art paper, making it the most cost-effective choice for coupons, discount offers, and event leaflets. A2 costs ₹2.20/insert, A4 costs ₹1.70/insert, and A5 costs ₹1.25/insert. All formats are available for newspaper insertion campaigns in Kolkata with a minimum order of 50,000 units.
What is an SNP sheet for newspaper insertion?
SNP (Standard Newsprint Paper) is the exact same paper used for printing newspapers. lightweight at 45 GSM and available in A2 size (420 x 594 mm). The Mediaverse is one of the very few agencies in India offering genuine SNP sheet inserts with middle fold, making the insert look and feel like a natural part of the newspaper rather than an obvious advertisement. This increases credibility, reader attention, and overall engagement by 3-5x compared to glossy inserts. SNP inserts are priced at ₹2.20 per insert and are the preferred format for political campaigns, real estate launches, and mass-reach advertising in Kolkata.
Ready to Launch Your Newspaper Insertion Campaign in Kolkata?
Partner with The Mediaverse for newspaper insert advertising across Kolkata. A5 from ₹1.25, A4 from ₹1.70, A2 from ₹2.20. Campaign live in 7-10 days.
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