From Logo to Street: Testing a New Identity at Auto-Hood Scale Before You Print 300 of Them (2026)

Rs.40,000 is the price of the Logo tier on our branding and logo design page. Rs.1,95,000 is the price of the smallest order on our auto hood branding page: 300 autos at Rs.650 each, one-time, with design, printing and installation included and 18 percent GST on top, Rs.2,30,100 in all. For a business putting a brand-new mark on the street, the second number is the one that hurts if the first goes wrong, and the branding page is built around exactly that risk: every concept is mocked up on an auto panel seen from 30 metres and on a phone before it is presented. This post is the playbook for using that test properly. Every price, timeline and deliverable below is from those two pages and the pricing page as read on 17 October 2026. Totals, shares and dates are our arithmetic and marked as ours.

What is at stake when a new logo goes onto 300 auto hoods?

Read the table from the bottom. A new mark plus its first 300 hoods is Rs.2,35,000 before GST, and the logo is 17 percent of it. The hood order is almost five times the logo fee. That ratio is the whole argument for testing before printing: the cheap part of the job is where the expensive part gets decided. It is also why the hood order should never be booked against concepts. Book it against final files, after the revision rounds are closed.

What does the 30-metre test actually check?

The branding page names the failures it is looking for, from what The Mediaverse sees on its own outdoor runs: at 30 metres, in direct sun, printed on flex by a vendor in a hurry, thin strokes vanish, gradients band and low-contrast palettes disappear against a road. The same mark then has to sit inside a 40-pixel WhatsApp avatar and a Meta ad thumbnail. So each concept is checked at both ends before it reaches you, and anything that fails one is fixed or dropped first.

Which branding tier hands the hood printer what?

For a single hood campaign, the Logo tier covers what the printer needs, because the hood itself is designed by the outdoor team: the auto hood page says its Rs.650 rate includes design, printing and installation. The branding side hands over the mark, the vector suite and the colour picks; the outdoor side lays out the hood around them. Brand Book earns its price when the identity will run on packaging, signage, outdoor and digital at once, which is how the page describes it, or when a launch is going out through several outdoor formats in the same month, the case our digital plus outdoor page plans for.

How do you test a new identity before booking 300 hoods?

1. Ask for the auto-panel mockup of each concept at the presentation, next to the phone mockup. The page says both are made before you see the concepts, so they should be in the deck.
2. Judge the hood mockup small, our suggestion rather than a published step: look at it on a phone at arm's length. If the business name cannot be read there, a pedestrian will not read it on a moving auto.
3. Choose the direction against the mono and reverse versions too, not just the colour one. A mark that only works in full colour is the first thing a hurried print run breaks.
4. Spend the revision rounds on the street problems first: stroke weight, contrast and how much text sits next to the mark. Taste can wait for the last round.
5. Hand the outdoor team the final vector files, AI, SVG or PDF, with the colour picks, never a PNG pulled from a social post. Book the hood order only after the last round is closed.

There is one more step that is not about design. The branding page recommends a formal trademark search and filing through your lawyer before launch, billed outside the design fee. Running that search before 300 hoods are printed is cheaper than learning about a conflict after. Our logo and brand identity cost guide covers what the trademark and font-licence lines cost around the three tiers.

How long from an approved brief to hoods on the road?

Two things follow. First, a mark started this week cannot be on hoods before Diwali on 8 November 2026; the honest target is late November. The express setup on the hood page saves a few days at the end, not weeks. Second, your feedback speed is the variable the branding page names, so the fastest way to an earlier road date is answering each revision round inside its 2 to 3 working days. On the same arithmetic, Identity at 5 to 6 weeks lands hoods around late November to early December, and Brand Book at 8 to 10 weeks pushes them toward the turn of the year.

What does a logo that fails on the road cost?

More than the logo. The hood card publishes no reprint rate and no partial order, so the safe way to price a redo is another 300-auto order at Rs.650: Rs.1,95,000 again, or Rs.2,30,100 with GST. The auto hood page also says a hood typically lasts 6 to 12 months in Indian conditions and does not warrant a life, so a weak mark is not something you can wait out cheaply either. Against that, a fourth revision round on the branding side is quoted in writing before any work starts. Paying for one more round is almost always the cheaper mistake.

If the mark is right but the business later wants the full system, the page offers an upgrade path: move from Logo to Identity within 6 months and the Rs.40,000 is credited against Rs.1,00,000, so only Rs.60,000 is invoiced. That makes the Logo tier a safe start for a first hood run, with the guidelines added once the brand is also heading into a website design project or a second outdoor format.

What does the auto-hood test not cover?

• A mockup is not a print proof. The branding page tests concepts as mockups; it publishes no physical test print on an auto, and printing is outside every branding tier.
• The hood layout is designed by the outdoor team inside the Rs.650 rate, so its approval is a separate sign-off from the logo sign-off. Ask to see it before printing.
• GST: the branding page adds GST for Indian clients and the hood card adds 18 percent, so both lines carry it.
• The 30-metre figure is the page's own test distance, not a published study of how far a hood is read from.
• The full outdoor card, back panels at Rs.170 for 500 to 799 autos and Rs.140 from 800, and hoods at Rs.650 from 300, is on the auto branding page.