Newspaper insertions remain a powerful way to reach local audiences in 2025. Choosing the right insert size is key to making your advertising effective and cost-efficient. The most popular insert sizes are A2, A4, and A5, each with distinct features, materials, costs, and advantages.
Whether it's A2 inserts with premium SNP paper for detailed campaigns, A4 glossy inserts for balanced impact, or A5 cost-effective inserts for concise messaging, each format is designed for maximum visibility and reader engagement. Learn how to select the newspaper insert size that best fits your campaign goals, budget, and message for maximum impact.
Newspaper inserts are printed pamphlets or flyers inserted into newspapers before distribution. They are an affordable, widely read, and targeted advertising medium. Inserts provide direct exposure to households and often have better engagement compared to standalone flyers due to the trust readers place in newspapers.
The process is simple. First, you choose your preferred insert size — A2 (premium), A4 (balanced), or A5 (cost-effective). Our team then designs your ad creative, prints the materials, and inserts them into newspapers before distribution. Each insert reaches thousands of households in your target area.
With India's strong newspaper readership, newspaper insertions have become the most effective print advertising solution for brands targeting local consumers, political campaigns, and regional businesses. Each insert generates 50,000+ impressions across high-circulation newspapers.
Newspaper inserts work exceptionally well in cities with strong newspaper readership. Cities like Mumbai, Delhi, Bangalore, Hyderabad, Pune, Chennai, and emerging markets such as Patna, Coimbatore, Vijayawada, Bhopal offer ideal visibility for insert campaigns.
The format works exceptionally well for political campaigns in India, FMCG brands targeting mass consumers, and regional businesses looking to establish strong local presence. Our pan-India network ensures your message reaches both urban and rural audiences effectively.
People often ask: Which insert size works best for visibility? Choose from our comprehensive range of newspaper insert sizes designed for maximum impact across India.
The largest size available. Printed on Standard Newspaper (SNP) material, A2 inserts look very much like part of the newspaper itself. This resemblance gives inserts a premium feel and increases reader attention and trust. Its large size means more space for detailed messaging and visuals.
Medium size printed on 90 gsm glossy paper. A4 inserts stand out because of their bright, shiny finish and excellent color reproduction. Perfect for colorful promotions needing moderate space.
The smallest size, printed on the same 90 gsm glossy paper as A4. Compact and cost-effective, A5 inserts work well for concise messages, offers, or coupons.
Matches the newspaper's own paper. It is thinner and has a matte finish. This similarity makes A2 inserts blend naturally with the newspaper, enhancing brand credibility and customer trust.
Has a thicker, shiny finish with vibrant colors. Glossy paper is eye-catching and great for high-quality images and bold text. However, it feels different from newspaper paper, which can make readers treat it as a separate flyer.
| 📏 Insert Size | 📄 Material | 💰 Price per Insert (₹) | 📦 Minimum Order | 🎯 Best Use Case |
|---|---|---|---|---|
| A2 Inserts | SNP Paper | ₹1.90 | 50,000 inserts | Premium campaigns, detailed content |
| A4 Inserts | 90 GSM Glossy | ₹1.50 | 50,000 inserts | Balanced campaigns, colorful promotions |
| A5 Inserts | 90 GSM Glossy | ₹1.20 | 50,000 inserts | Cost-effective campaigns, concise messages |
Professional design with 3 revisions included
Complete insertion and distribution included
Detailed performance and coverage reports
If you want maximum reach at the lowest cost, A5 inserts offer affordability for wide distribution. A2 inserts cost more but provide premium positioning.
For more detailed content or strong visual impact, A2 and A4 inserts give more space and better print quality. A5 works well for simple, direct messaging.
A2 inserts get a premium perception due to SNP paper similarity with the newspaper, increasing engagement. Glossy paper stands out but may be treated as separate content.
For concise promotions or coupons, A5 inserts work well. For branding or detailed product info, A2 or A4 is preferable.
Choosing the right newspaper insert size depends on your advertising goals, budget, and the message you want to communicate. A2 inserts offer a premium feel and space, A4 balances size and print quality, and A5 provides a cost-effective solution for simple, direct messaging.
With clear understanding and strategic choice, your newspaper insertion campaign can generate maximum brand visibility and customer response in 2025.
It depends on your goals. A2 provides high impact and premium look, A4 balances impact and cost, A5 suits concise messages. Each size has its advantages based on your campaign objectives and budget constraints.
Typically, 50,000 is the minimum order quantity, but pricing and availability may vary for smaller quantities. Contact us for custom quotes based on your specific requirements and target cities.
SNP paper for A2 inserts feels like newspaper, boosting trust. Glossy paper for A4 and A5 looks vibrant but less integrated. The choice depends on whether you want to blend in or stand out.
Yes, A2 inserts cost more per piece, but often yield better engagement due to size and material. The premium pricing is justified by higher reader attention and better brand perception.
Yes, based on target segments, combining sizes can optimize reach and cost. This strategy works well for campaigns targeting different demographics or geographic areas.
Get expert guidance on selecting the right insert size for your campaign goals and budget. Our team will help you maximize your advertising impact.
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